Build Postal Code Targeting Direct Mail Campaigns Online
Increase awareness and acquisition with Postal Code Targeting (PCT for short). Use PCT direct mail to target all the dwellings in a single 6-digit postal code.
Connect with ideal prospects
Send direct mail to consumers who match the profile of your ideal customers.
Gain new customers
Identify and reach specific postal codes to expand into new markets.
Suppress existing contacts
Optimize your targeting by suppressing the addresses of your current customers.
Canada's Self-Serve Postal Code Targeting Platform for Small Businesses
PostNow is the 1st Postal Code Targeting platform for small businesses in Canada. Traditionally, only big brands had access to highly targeted direct mail marketing. With PostNow, small businesses have the same advantages - at a fraction of the cost.
Fast, reliable delivery
Your PCT direct mail will be in homes in 3-5 days (sometimes even faster).
Target ANY 6-digit postal code
Define a target area as small as 15 to 20 dwellings. No other audience tool provides such refined targeting.
Online PCT Audience Builder
Find and target your ideal audience in minutes with PostNow’s online PCT Audience Builder.
Minimum 150 houses
Send out small, highly targeted campaigns without breaking the bank.Your PCT direct mail will be in homes in 3-5 days (sometimes even faster).
All-in-one print, design & postage
PostNow is your one-stop shop for PCT campaign creation and delivery.
B2B Postal Code Targeting too
Find and target your ideal audience in minutes with PostNow’s online PCT Audience Builder.
Postal Code Targeting allows small businesses to reach every address within a single postal code. At the same time, existing customer data can be suppressed to optimize acquisition efforts.
Proprietary postal code data can be used to find consumers who resemble your existing customers. Alternatively, PostNow provides exclusive access to demographic and geographic data from Canada Post. This data can be used to identify and target ideal consumers.
Build a Postal Code Targeting Campaign in 3 Simple Steps
Creating Postal Code Targeting campaigns was daunting and overly complicated in the past. But, PostNow's revolutionary online PCT builder makes it easy. Now, small businesses in Canada can implement targeted direct mail campaigns just like the big brands do.
1. Select your PCT Campaign date.
Choose the earliest available date for your campaign to be delivered to Canada Post. Your account manager will call to discuss expected in-home delivery dates.
2. Let us know who your campaign will be sent to.
Use your existing postal code data, a previously built audience, or build a new audience with the help of our address targeting tools. Build your audience for free. Any additional data costs will be provided as you create your campaign.
Select a mail format (postcard, letter and envelope, etc.). Then, choose a direct mail template from our selection or upload your own. With more than 100 professionally designed templates to choose from, there’s something for everyone. Design changes can also be made upon request.
We handle everything else - from data cleaning and printing to mail prep and delivery.
That's it! We will take care of all the other details, so you don’t have to.
How-To Video Walkthroughs
Watch a short video demo on how to build a new audience and use an existing audience for Postal Code Targetting Mail.
POSTAL CODE TARGETING AND SMART TARGETING FOR INDUSTRIES
There are several ways to find your ideal audience using PostNow. For precise targeting, take advantage of these profiling capabilities.
Demographic profiling: Target based on family composition, household income, age, gender, education, building type and more.
Behavioural profiling: Target based on who is shopping, how often, what seasons and even the “category” of products they are buying.
PCT is a valuable tool for all Canadian businesses and entrepreneurs.
Real Estate Financial Services & Insurance Home Service Compaines Charities & Non-Profits Automotive Dealerships
Postal Code Targeting is a Gamechanger for Small Businesses
Historically, small businesses were unable to effectively use Postal Code Targeting to reach consumers. Now, with the help of PostNow, Canadian small businesses can easily and affordably implement PCT campaigns.
A smarter way to acquire new customers
You know who your ideal customers are. But where can you find them? PCT will help you reach your ideal audience, even when you don’t know their names or addresses.
Harness the power of integration
Incorporate direct mail into your multi-channel acquisition campaign to optimize conversions and your return on investment.
Access look-alike audiences
Familiar with social media look-alike audiences? PCT offers the same capabilities - but in the real world. Like-minded people live in close proximity. Now you can target them.
Get what you need while staying on-budget
Capture the benefits of Postal Code Targeting without the added cost of data lists, printing, and sortation.
The best way to deliver results
More precise targeting provides optimal ROI.
Mail out fewer direct mail pieces
Save on production costs by printing and delivering fewer direct mail pieces. Focus on your highest-value prospects to maximize your campaign efforts, without wasting valuable marketing dollars.
No List Required
No need to purchase a data list – use your own or access Canada Post’s address information directly through PostNow.
Common Questions About Postal Code Targeting Direct Mail & Resources
Some of the most common questions when it comes to Postal Code Targeting and top resources to educate you on all things Direct Mail.
